CRM Foundation & Governance
A CRM that fits your business, live and trusted, in weeks not quarters.
Stand up or replatform to HubSpot or Salesforce with an object model, automation, pipeline stages, and migrated data that reflect how your team actually sells, not a generic template they fight.
How do we get a CRM that fits our business, with our real data in it, without a six-month implementation?
A CRM the team works around is worse than no CRM: it splits the truth across spreadsheets and erodes trust in every report. This project builds the system of record to an approved design and migrates your real data into it cleanly, so the platform goes live as something the team adopts rather than tolerates.
What's included
Object model and fields
The object model and fields implemented in the CRM per the approved design, so the system reflects your business from day one.
Workflow and automation
Automation rules deployed: lead routing, stage gates, approval triggers, and web-capture wiring.
Pipeline stages
Sales pipeline stages defined with entry and exit criteria the team will actually enforce.
Data migration
Existing records migrated in dependency-ordered waves with field mapping, dedup, and a legacy-ID trace, then reconciled post-cutover.
How it works
- 1
Build
We configure the object model, fields, automation, and web capture against the approved blueprint.
- 2
Design the pipeline
We define stages with verifiable exit criteria and the pipeline reporting that depends on them.
- 3
Migrate and reconcile
We migrate records in waves with mapping and dedup, then reconcile counts and relationships so the team trusts what loaded.
What you walk away with
- A CRM whose object model reflects how you actually sell
- Automation for routing, stage gates, approvals, and web capture
- Pipeline stages with enforceable exit criteria
- Your real data migrated, deduped, and reconciled, with admin and rep enablement docs
Frequently asked
- Do we need CRM Platform Design first?
- Yes, or an equivalent approved object model. The install builds to a blueprint; without one, scope and rework risk climb sharply.
- Can you replatform us from an existing CRM?
- Yes. Replatforming, with dependency-ordered migration and reconciliation, is a core part of this project, not an add-on.
Get a CRM your team trusts
Book a consultation to stand up or replatform your system of record, with your real data in it and live in weeks.
Where this leads next
CRM Data Hygiene
If migrated records need a deeper clean, audit, dedupe, standardize, and resolve accounts to one canonical record.
Explore the projectPipeline & Forecasting
Turn the clean pipeline into a forecast leadership can commit to.
Explore the project