Demand & Acquisition
Run warm, measurable programs on a clean engine, not one-off blasts.
Stand up the marketing automation platform and the discipline behind it, CRM-bound setup, nurture and lifecycle automation, and UTM and attribution governance, so marketing advances contacts on signal and proves its contribution with trustworthy data.
We bought a marketing automation tool. Why is it just sending blasts, and why can't we trust the reporting?
A marketing automation platform with no lifecycle model and no tracking governance is an expensive email blaster. Leads don't get nurtured, campaign data drifts, and attribution becomes an argument. This project puts real discipline behind the tool: lifecycle automation on the canonical funnel and tracking hygiene at the source.
What's included
Platform setup
A configured marketing automation platform synced to the CRM, with deliverability and consent handling in place.
Lifecycle automation
Lifecycle-stage automation built on the canonical funnel definitions, not a competing stage model that fragments reporting.
Nurture tracks
Nurture journeys with content sequencing, trigger, and branching logic, so contacts advance on engagement.
UTM and attribution governance
A governed UTM taxonomy and campaign-to-CRM object mapping, with clean reporting that feeds the attribution model.
How it works
- 1
Stand up the platform
We configure the MAP, bind it to the CRM, and get deliverability and consent right.
- 2
Build the journeys
We build nurture and lifecycle automation on the shared funnel model.
- 3
Govern the tracking
We put UTM governance and campaign mapping in place so attribution holds.
What you walk away with
- A marketing automation platform synced to the CRM, deliverable and compliant
- Lifecycle automation on the canonical funnel, not a competing model
- Nurture tracks with trigger and branching logic
- Governed UTM taxonomy and clean reporting that feeds attribution
Frequently asked
- Does this pair with Lead Management?
- It pairs best with it. This project consumes the canonical funnel stage model that Lead Management defines, so marketing and sales report against one shared funnel.
- Which platforms do you work with?
- We are platform-aware and work across the common life sciences marketing automation stacks, configuring whichever fits your CRM and motion.
Make marketing measurable
Book a consultation to put real nurture and trustworthy attribution behind your marketing automation.
Where this leads next
Sales Engagement / Outbound
Add the outbound motion alongside inbound nurture, on the same funnel.
Explore the projectPipeline & Conversion
Convert the nurtured demand into committed, forecastable pipeline.
Explore the package